TRADE FAIRS: IMPORTANT PREPARATION FOR IMPORTANT EVENTS

The Chamber of Commerce of Bergamo, in collaboration with Unioncamere Lombardia, organizes  this  webinar .

TRADE FAIRS: IMPORTANT PREPARATION FOR IMPORTANT EVENTS

Objective:

Giving useful information to choose the most appropriate fairs 

Improve organization and results in terms of international marketing

Making the most of communication activities and embedding them in the marketing plan 

9:00 am Intro greetings

9.10 am  Rita Bonucchi Lombardy Point Expert

International trade fairs: before

• The role of fairs in the business activity of the company

• Fairs and events selection

• Sources of information

• Recommendation on how to manage a fair plan: from softwares to cost control

International fairs: during

• Trade fairs as research tools

• Trade fairs as communication tools 

• Trade fairs as tools to source international partners 

• Trade fairs as sales support tools

• The coordination with other marketing activities

• Tips on trade fairs’ communication  

International fairs: after

• Assessing the results

• Communication activities: from online catalogues to media relations

• How to use the information collected and integrate them in the marketing strategy

• Reviewing the international marketing strategy

Notes on how Covid affected physical, digital, and phygital fairs 

12.00      Q&A

12.30pm Conclusion 

FOR INFORMATION Bergamo Chamber of Commerce   promozione@bg.camcom.it  lombardiapoint.bergamo @bg.camcom.it   telephone number  035-4225111

To register for this Webinar, you must first profile yourself (register) on the Lombardia Point platform and then register for this event

A few days before the event, you will receive the link to access Google Meet directly on the email address you used when registerin